“Utilizing social networking key in job search, PR specialist says” |
| Utilizing social networking key in job search, PR specialist says Posted: 28 Nov 2010 08:45 PM PST Published: Saturday, Nov. 27, 2010 10:12 p.m. MST Do you Facebook and Twitter? Are you LinkedIn? If you're a young adult, the "online you" is probably growing all the time. If you answered "no" to those questions, one media specialist suggests you might want to consider social networking. Consider this: If Facebook were a country, at 500 million members, it would be the third-largest country in the world. Twitter is on pace for 200 million users by the end of the year, and LinkedIn counts 80 million members. "You're kidding yourself if you think you don't need to be on these social media networks," says public relations specialist David Politis. He makes the case that everyone in the work force needs to be on Facebook, Twitter and LinkedIn. If you're looking for work, he says it's critical. "Those three, at a minimum, you have to have those," he said. The social network platforms are your media channels, your online profile. "It is a way of you communicating with your prospective employers, customers, partners, your network, on a professional level," Politis said. Many have resisted joining Facebook, thinking it's just for teenagers or buying into other preconceived notions. But Facebook can be different things to different people, Politis said. In journalism, for example, it's great for promoting stories, developing leads and finding sources. Twitter can be useful for the same reasons. A person doesn't have to be as prolific as Lady Gaga or Ashton Kutcher, but they may still find it useful. Politis calls Twitter a great resource for finding someone. It's also a form of personal reporting. Networking with prospective employers, customers or like-minded individuals makes sense on LinkedIn, he says. "It's probably the best resource for putting your résumé and your information out there." Facebook can blend personal and professional, but Politis says people should be selective about their friends. "I only confirm people I know, or they're in my business, or that I think I'd like to know, or should know." Users don't need to keep up with their social media platforms obsessively, Politis said, but they do need to be involved, even if it's modestly. At minimum, each day, Politis sends birthday greetings to the people in his network, just to keep that network alive. Content on the Internet lasts, Politis warned. So, thinking about what you post, who might see it and the kind of impact it will have is important. e-mail: jboal@desnews.com This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
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